Harrison Consulting has created many adverts for Hitachi Power Tools most of which are business to business campaigns. And, because we understand the target audience and demographics for this brand we are able to put in place a call to action in most adverts allowing us to carefully measure the success or failure of any campaign. This is just another example of the process of measuring the impact of the marketing or advertising efforts against the campaign goals. It involves looking at the KPIs of the campaign and assessing whether they’re adequate for meeting the goals. In most cases, campaign measurement is done at the end of the campaign.
Other work for this client
Consolidated Tools Catalogue
Product Launch Brochure
