Working closely with different manufacturers in China, Harrison Consulting was tasked with the design and artwork for over 600 line items for the Matweld range. Packaging included cartons ranging in size from the smallest accessory through to complete welding machines, hanging cards and clam shell blister packs. In addition, where required, we created instruction manuals which included copy writing and assembly/operating illustrations. Each discipline, GAS, ARC, MIG & TIG were colour coded to help the consumer navigate this often difficult product category. Throughout the project Harrison Consulting managed the proofing and sampling of all packaging before each item was committed to a final production run. Once all packaging was complete Harrison Consulting helped the client develop modular, in-store point of sale merchandising stands which acted as silent salesmen in the store.
